Analysis of the Effect of Media and Social-Structural Contexts on the Tendency of Urmia University Students to Newfound Mysticisms

This research aims to analyze the social-structural factors and contexts that contribute to the tendency of Urmia university students to newfound mysticisms and the direct effects of collective media on this event. The approach of this research is realistic and exploratory, which using a retroductive strategy, is systemized as a theoretical model. The research method is written survey, where the required information was gathered from 500 Urmia university students. The sampling method in this research is cluster sampling, and the identification of effective factors is done on two levels, social (fundamental contexts) and communicative (mechanisms). The results of this research indicate that the average tendency toward newfound mysticisms is about 34 (on a scale of 0 to 100). Regression analysis shows that the independent variable predicts more that 68% of the changes in dependent variables. Among the variables relating to the media, satellite Television Channals, and among social-structural contexts, religious tendencies, have the most effect on dependent variables. KEYWORDS: Newfound Mysticisms, Mass Media, Social-Structural Contexts, Realistic Method, Cultural Invasion

: Newfound Mysticisms, Mass Media, Social-Structural Contexts, Realistic Method, Cultural Invasion