Aims:Organizational culture is an important factor affecting productivity. Therefore, in this study, the relationship between organizational culture and employee's productivity in the Red Crescent of Brijand has been investigated.Materials and methods:The results were analyzed using SPSS software and Smart PLS. The statistical population was Birjand Red Crescent staff and was selected by random sampling .The size and statistical sample included 70 people in January 2013 and questionnaires were distributed among them. In order to collect data two questionnaires - organized culture (Standard Denison Questionnaire) and productivity (standard questionnaire ACHIVE) - were used.Results:The results show that there is a significant positive relationship between organized culture and employee's productivity.Conclusion:According to the results ultimately in promoting and enhancing the productivity of the organizational culture is very effective. The coefficient of determination is 0.767 percent, which is the appropriate coefficient of determination. As well as all indices of measurement model were approved and the corresponding hypothesis was confirmed.
کلید واژگان :organizational culture, productivity, Denison Model, Hersey and Goldsmith model.
ارزش ریالی : 600000 ریال
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