Due to the importance of discussion about Public Relations and its role as a managerial duty, which identifies useful and bilateral relations between organization and different groups on which the failure and success of organization depends, and also concerning any discussion about life insurance as a company that provides individuals with mental and intellectual peace, confidence, equilibrium, and comfort in their social and economical lives, the study is intended to evaluate the effect of the elements and role of Public Relations, including printing and publication, communications and thoughts measurement, research andplanning, celebrity and good reputation, and crisis management, on the sales increase of life insurance of Saman insurance company. The research method was qualitative. A questionnaire with the reliability of 85% was used for the research. This reliability of the questionnaire was estimated using Cranach's alpha at the significance level of 95%. The questionnaire had also been proved to have content validity. 350 of these questionnaires were distributed among 30 agencies of Saman insurance company. In order to analyze the data gathered, Wilcoxon test was used. Moreover, Freidman test was utilized to classify the research hypotheses. Based on the classification done by Freidman test, the first hypothesis, which was about edition and publication, took the first rank. Having done the statistical tests, all the research hypotheses were approved. Eventually, after analyzing the results, some recommendations were suggested.
کلید واژگان :Public Relations, Life Insurance, Sales.
ارزش ریالی : 600000 ریال
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