Theoretical Structure for Launching New Product Development (NPD) in Automotive Industry

New Product Development (NPD) is critical strategy in automotive industry. (NPD) is a necessary activity for automakers survive in today’s turbulent markets. Many automakers have built competitiveness and obtained tremendous profit through (NPD). Automakers to provide variety of customer’s demands also revenue growth, and competition need to be innovative, (NPD) framework will provides practical way to approach to its goal. The purpose of this paper is to review the nature of (NPD) .it consider Classification of (NPD )in automotive industry , necessity of launching (NPD )in automotive industry , benefits of being the first in automotive industry and, factors that affect (NPD) by introducing a framework for launching( NPD) in automotive industry.

New Product Development (NPD), Automotive Industry, Automaker, Automotive Market