The Barriers of Marketing Strategy Planning on Iran Khodro

Abstract: Basic steps, including the gradual elimination (WTO) today in our country to join WTO monopoly, promoting competition in the market approach to privatization and reduced government Policies ahead. This process of Iranian companies and especially companies with Iranian automaker is facing a competitive environment. That survives in the environment, compatible devices and requires its own specific strategies. Among these tools and marketing strategies is possible to achieve a sustainable competitive advantage. Companies such as General motors, Toyota, Honda, Volkswagen and other leading companies in the automotive industry that design and implement marketing strategies to have a marvelous act and also thoughtful. Today we are witnessing the fact that the Japanese car companies to capture incremental market United States have a car. On the other hand, the Iranian government's policies for licensing vehicles And reduction of tariffs on foreign car imports, Iran, and generally reduce the overall support of the automotive industry, changes in the stock indices and other categories of internal and external stimuli, We see that the automotive industry and increased competition from competitors feel threatened in some way with domestic and especially foreign competitors have been encountered. Today our country to join the WTO first basic steps, including the gradual elimination of monopoly, Approach to promoting competition in the market, privatization and reduced government Policies ahead. Today our country to join the WTO first basic steps, including the gradual elimination of monopoly, Approach to promoting competition in the market, before having privatization must reduce government Policies. Review and analyze the performance automotive world with successful companies, one of the reasons the joint success of all these Marketing companies can be thought of as having a strategic planning and effective use of marketing strategies marketing can be mentioned. According to companies look forward towards globalization and the importance of marketing, marketing planning, intend to evaluate marketing strategy, and available defects in Iran Khodro’s marketing strategy was our destination.

Keywords- strategic planning, marketing plan, marketing barriers in Iran Khodro