فروشگاه آنلاین دکتر ایمان عزیزی - جزییات محصول cheetah marketing

Every organization strives to establish the highest and the best communication with its present and potential customers according to its interests. Customers are the only source of profitability for companies in the present and future. However, since the competition for good customers is intense, a good customer who brings more profitability can always be lost.

The most important feature of the current business world is the constant change and the uncertainty prevailing over it. Not surprisingly, in this turbulent environment with its increasing changes, organizations have been forced to change their reaction method to the market, so they focus less on products and more on customers and their relationship with them. In addition, given the above-mentioned developments, traditional marketing approaches cannot afford to respond to the current changing conditions anymore and finding new approaches to dealing with these developments is necessary.  The role of marketing and the use of new marketing approaches has a significant impact on the introduction of the product and on influencing customer demand for products and services.

To succeed in this era, organizations need to quickly adapt to changes in the environment, use these changes as opportunities, and offer their products and services in a way so as to attract customers in line with their accepted values and try to retain their customers. In this book, using the cheetah-inspired marketing, new methods for reaching the goals of marketing and the whole organization are presented. In the cheetah-inspired marketing, the objective is to offer the attributes of one of the most extraordinary and beautiful animals in nature – i.e. cheetahs - in the form of a marketing scheme for organizations.

This book, on the cheetah-inspired marketing, has been written in five chapters, including the approach to culture, the approach to organization, the approach to market, the approach to strategy, and the approach to the customer, in eleven steps. Each chapter begins with a brief introduction and is followed by an enumeration of its steps. In each step, first a brief description of the cheetah's characteristics and behaviors is given and, by adapting it to the organization, the market, and the environment, a new marketing model is designed and developed. At the end of each step, important topics are presented in the form of ‘points’ so that the presented materials are reminded to the readers one more time. ‘Practical questions’ are also offered in order to practice the presented topics in action.

Hopefully, by paying due attention to the topic of the cheetah-inspired marketing, organizations can recognize the increasing necessity of using it in the contemporary world and start to implement it in order to achieve their goals and objectives.

شابک : 978-613-9-92585-8