نام کالا :
The Role of Electronic Services Quality on Electronic Satisfaction of Customers (Case study: main branch of Tabriz Mellat bank)
دسته بندی :
مقاله
قیمت :
40,000 ریال
نوع:
دیجیتال
سازنده محصول :
Buletin Teknologi Makanan
کلمات کلیدی :
Electronic Service Quality, Satisfaction, Electronic Satisfaction
توضیحات :
Today one of the most important modifications which have happened in quality improvement attitudes in last decade of the
20th century is customers’ electronic satisfaction measurement as one of the main requirements of the quality management
systems in electronic banking. Electronic satisfaction is considered as one of the main subjects of electronic business
globalization. High electronic satisfaction is a success keys for the financial firms specially banks that act in global
electronic business environment. The goal of the research is to study the Role of Electronic Services Quality on Electronic
Satisfaction of Customers (Case study: main branch of Tabriz Mellat bank. So as to reach the objectives through the study
of different book articles and experts’ attitudes electronic service quality has been defined in seven dimensions and
according to dimensions 2 main hypothesis and 7 sub hypothesis has been adjusted. Statistical society of the research is the
bank customers who have the account and sample society that it’s number estimated by Cochrane formula selected by
random sampling method. The device of gathering information is questioner contained 33 questions. Having assessed its
validity and reliability they were distributed among statistical sample. By using statistical methods data categorized and
summarized after gathering questions, and to test the research hypothesis, Pearson correlation test is used. The results
indicate that there is meaningful relationship between electronic service quality and electronic satisfaction of customers.
