A Study on the Role of Internet in Organizational Buying Behavior

Organization buying decisions declare complicated activities that involve many of the organizational members. The members attempt to participate with others in order to purchase the required goods and services of the organization from the qualified suppliers. Each of the suppliers and participants of the organization tries to reach a single decision about the purchasing issue. The present paper intends to study the role of internet in organizational buying. The governmental organizations of Bushehr located in Iran have been selected as the case study of the research. In order to achieve the purposes of the present paper, 125 senior managers and other managers have been selected. Moreover, the information is collected via the questionnaire, and finally, is analyzed via SPSS. The results indicate the considerable importance of the internet-based buying of goods and services.

Organizational buying, online purchase, Internet, Iran