Abstract: One of the most important steps to build an appropriate business unit is to setup a suitable long-term strategy. A good strategy helps organization take better advantage of the existing resources and improve the performance of the firm. This paper presents a hybrid method consists of importance-performance analysis combined with fuzzy analytical hierarchy process to determine different operating strategies to increase the performance of a cement industry in Iran. The results indicate that being competitive is number one priority followed by fast delivery, quality product, dependability, cost of production and flexibility.
