The mass media are a tool to engineer the identity, mobilize public opinions, and shape the identity. In addition to providing information services, the media nowadays provide facilities for individuals and their entertainment. Generally, the mass media tend to reflect the ruling power and social groups. Media worldwide are more successful when both prevent fooled audience and attract the audience of other media. TV is very effective as one of the most important identity-forming tools of current and future generations and patterns that are presented to the public by this media have a prominent role in stabilizing and strengthening the identity. In fact, the mass media provide the requirements of group and plural identities. This paper aims to study the power and influence of the media on identity, functions of the media and identity, and types of systems governing the media and their impacts on identity.
کلید واژگان :Media, Identity, Power, Globalization, Communications
ارزش ریالی : 600000 ریال
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