چکیده :

Humans are mainly different from each other. Their demands are not equal and their values, norms and beliefs are also different from each other. Therefore, we should look at the people around us such that everyone has some shortcomings like us and if others are important for us, we should try to remove and correct their shortcomings. An organization or a company is not excluded from this rule because tranquility, security, intimacy and unity will be certainly of the most important factors of success in each organization or a company. Motivation is one of the main subjects and concepts in human capital management and many works and writings about it have been introduced by different scientists. Theorists regard effective management of human resources as the key to organizational success and role of human has been considered as critical and strategic factor of organization despite rapid movement of organizations toward technology. For this reason, it is of special importance to secure consent of personnel and make them more interested in the job and fulfill organizational goals.

کلید واژگان :

Motivation, need, job satisfaction, efficiency, personal differences



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