چکیده :

In many developing societies due to cultural changes, the need of the people is changing. This issue needs to sufficient basis to take advantage of this deal and new control methods and in accordance with the requirements of the needs. In other words, at least people are not willing to follow the past styles. This study use culture, needs and organizational power hierarchy tried to investigate the role of culture and the need of people to choose the kind of applied power. The sample consisted of 198 individuals who had college studies in 3 university of iran. Data analyze with SPSS software and ANOVA statistic. The results were summarized in a two-dimensional matrix, showed that people with lower levels of hierarchy of needs and collective culture, more considered to traditional power, individual culture, and high level of hierarchy of needs more considered to legitimate authority, and collectivist cultures with high level of hierarchy of needs more considered to power of charismatic

کلید واژگان :

Power, Culture, High order needs and low order needs.



ارزش ریالی : 300000 ریال
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