Supply chain management is the integration of key business processes in the chain, consisting of, the final customer, and the primary supplier. The purpose of this study is to investigate the relationship between the success rate of demand management and supply chain's Barez Rubber Industries Complex kerman, the variables included, supply chain and demand management, and related variables (forecast, segmentation, sales and operations planning, demand management commitment), the different results, were evaluated using a questionnaire. The questionnaire was distributed among the samples, which included 82 experts and specialists, supply chain Barez Rubber Industries Complex kerman. For data analysis, we used software spss, and in the end we have shown the relationship between the variables of the model, using the result of Spearman correlation test, and regression analysis. The results of the analysis, and regression analysis, with variables, is, reflects the positive impact of demand management, supply chain, and also, the Spearman correlation test results showed that the prediction methods effectively enforce combined sales and operations planning, demand management and compliance processes, there was a significant direct relationship with performance demand management. However, subdividing levels of demand have a significant relationship with the performance of demand management.
کلید واژگان :supply chain management, demand
ارزش ریالی : 600000 ریال
با پرداخت الکترونیک