چکیده :

Robustness Strategies are the best reaction to deep uncertainty. In this research the planning based scenario, the connection between the robustness and the relative regret, and the robustness and its application are investigated.For this purpose, the reliable and validated data are gathered through a questionnaire and they are analyzed with census statistics.Finally, measuring the relative regret rate of strategies is declared the-existence of the relationship between attractiveness of the mentioned company strategies and the relative regret and robustness of strategies. Also, these strategies in the universal market scenario have the most value of the robustness which shows Iran great strength in this scenario.

کلید واژگان :

Strategy, Robustness, Scenario Planning, Relative Regret, Uncertainty



ارزش ریالی : 300000 ریال
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