Customer relationship management (CRM) plays essential role on the success of many business
units. CRM integrates necessary data from internal and external sources to assist managers and
employees for business development. This paper attempts to analyze relationship between
CRM, organizational learning, and knowledge management. Research population includes
travel agencies in Tehran, Iran and their manager are considered for the purpose of this study.
This research has four variables 1- Successful implementation of KM, 2- Organizational
learning, 3- customer orientation, and 4- information share with customers. The preliminary
results of this survey indicate that any development of CRM will significantly contribute
relative efficiency of this travel agency. The results also indicate that there is a meaningful
relationship among components of CRM including organizational learning, and knowledge
management in this travel agency.
