In today’s globalize economy, competition is becoming ever more intense. Many companies are trying very hard not only to satisfy their customer’s needs but where possible exceed them. This can only be achieved through cost reduction, improvement in product performance, increased customer satisfaction and a constant effort towards world class organizations. In order for companies to survive and grow in the future, it is essential that they deliver high quality goods and services. Those that can deliver quality are the ones that will prosper in the next century (Ross, 1994). The main aim of this research focused on a set of concerns regarding HR initiatives focused on employees’ commitment and quality awareness, developed in smaller firms. These concerns gave rise to the research’s main focus and got materialized through the following purpose: the study HR initiatives focused on employees’ commitment and consciousness/awareness about the importance of quality improvement in firms’ competitiveness.
کلید واژگان :Employees’ involvement, Quality improvement, TQM, Manufacturing SME
ارزش ریالی : 300000 ریال
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