For years, the most important paving the non-oil products to Iran. Despite the ups and downs that this product has had on domestic and foreign markets. Still, the production and sale of this product are one of the major goals of the Islamic Republic of Iran and related subsidiary's carpet. Important factor in increasing the production and sale of this product is critical to accountability mechanisms and order. Research into the causes of the decline of Iran's carpet exports to foreign markets to discuss. The main objective of this research is to discover the main barriers to be flexible ordering our carpet in the global markets. The survey method was used in this study. Because it seeks to obtain information about the attitudes, beliefs and opinions, and... the member of the target population of the research was done above The population used in this study (41 patients through questionnaires and 20 patients through interviews with industry officials) 50 percent of the people interviewed in the export of carpets and 25 percent in manufacturing, exporting and manufacturing of carpets and 25 percent in the same time served on average, respondents who served 30 years in the industry. The results of this study indicate that the carpet industry is facing many serious problems. The example of the lack of a deliberate plan to introduce proper advertising and marketing in traditional markets and new carpet. Hope it is provided with the application offers little to solve problems of Iranian carpets and rugs in Iran can reach the nucleus.
کلید واژگان :carpet, taking orders, marketing, marketing trends
ارزش ریالی : 300000 ریال
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