چکیده :

The present study is based on optimal strategy selection using strengths and weaknesses and opportunities and threats (SWOT) and its combination with network analysis method (ANP) method for a factory in food business. After identifying SWOT and specifying possible, applicable and appropriate strategies to them, the best applicable strategy was assessed by ANP. After ranking these strategies the sensitivity analysis was used in order to study the change degree of the ranking following any change in measures.

کلید واژگان :

Strategic, ANP, SWOT, sensitivity.



ارزش ریالی : 300000 ریال
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