When an organization operates in a highly competitive environment, evaluating the effectiveness of business intelligence systems plays a vital role in better understanding the value and effectiveness of management and investment activities. The purpose of this study was to design a model for smartening the management of Iranian chain stores based on business intelligence, studied by Proma chain store. In this regard, by reviewing the literature and research background, the research model consisting of the concepts of business intelligence, stores, marketing and sales, consumer behavior and organizational agility was examined and according to research conducted by chain stores and companies. A provider of business intelligence tools, a model was implemented and studied in the Proma chain store. The main concern of most chain store managers is to increase the volume of business data and how to analyze it. It will help chain store managers by providing specific dashboards in different areas of the store in order to make rational decisions based on real data.
کلید واژگان :Intelligence Model Design, Iran Chain Store Management, Business Intelligence, Proma Chain Store
ارزش ریالی : 300000 ریال
با پرداخت الکترونیک