چکیده :
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The aim of the present study was to analyze the process of sports sponsors' participation in Iran. In the present study, the statistical population included all sponsors who were members of the Credit Institution of Supporting Sport Champions and Pioneers (42 companies) until 2009. The researcher-made questionnaire consisted of 26 multiple-choice questions. The findings and results showed that the most important motives of these companies were managerial interests and they aimed to enhance public awareness, long-time sales and to improve the image of the company.
کلید واژگان :Sponsorship , Sports Activities, Sports Organization, Sports Marketing
ارزش ریالی : 300000 ریال
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