Market Orientation's Impact on Customer Consent due to Total Quality Management Attitude

Nowadays, science development and immense organizational transformation, it seems an urgent needs to implement sciences in business fields. Total quality management has been suggested as an appropriate method of managing business and organizations. For permanent presence in development and competence, attempt and manipulate innovative management methods that among all Total quality Management is the most applicable one. Numeral researches have been executed due to market Orientation's impact on customer satisfaction and business performance that lead to excessive inclination in collimation of companies to market, regardless of integrators of company and their product. This approach show that indirect impact of market Orientation and presence of total quality management performance is rather than direct impact on consumer satisfaction in financial foundation. Based on these results, more market orientation performances, unlike other researches in this field, have no impact on consumer satisfaction. Those, market orientation performances will lead to consumer satisfaction improvement only by presence of total quality management system.

Market Orientation, Total Quality Management, Business performance