Internet shopping is defined as purchasing of goods or services through the internet. In recent years, this process is mostly used by consumers. In this study, consumer behaviors in e-shopping are analyzed using UTAUT model. On the basis of results obtained, Performance Expectations and Facilitating Conditions influence upon online shopping. This study was carried out in Erzurum, in Turkey.
کلید واژگان :
internet shopping, UTAUT model, consumer behavior.
