In this article we examine Iranian women’s reading of ‘Victoria’, a very popular TV series of Farsi1 satellite channel in Iran. Based on Active Audience and especially Cross-cultural Consumption Theory, we tried to study how audiences consume ‘Victoria’ in different manners. By using qualitative method, in depth interviewing among 30 women, and thematic analysis, we distinguished eight themes which explain why they like ‘Victoria’ and how they consume it. We showed that women were being attracted by and simultaneously very cautious of ‘Victoria’. In fact, they know that ‘Victoria’ present them different cods which are not compatible with their own situation. In addition, Comparison between ours and theirs provided the audiences with a situation to read the text actively. They always talked about the lack of domestic serials. Accordingly, women distinguished unpleasant native from pleasant foreigner which provided them with an imaginary situation to identify with a desirable and pleasant role.
کلید واژگان :Farsi1; Iran; satellite channels; local/global, women’s readings.
ارزش ریالی : 300000 ریال
با پرداخت الکترونیک