Internal marketing refers to an effort made by the company in order to provide training and rewards, and in general, human resource management to provide better services and entrepreneurial orientation identifies strategy processes that help the company to gain competitive advantage. Therefore, this study was carried out aimed to examine the effect of internal marketing and entrepreneurial orientation on business performance. This study in terms of purpose is practical, and in terms of method, is a descriptive-survey study. The statistical population of this study includes managers and experts of Saipa subsidiaries in Ardebil province. The sample size was determined using a Morgan table and was equal to 36 people and the tool used was a questionnaire distributed randomly among customers. SPSS20 software was used for findings of this study. According to the results of data analysis, internal marketing and its dimensions have a significant effect on business performance. Also, the hypothesis of the effect of entrepreneurial orientation and its dimensions, except on the independence on business performance, was confirmed, but the hypothesis of the effect of independence on the company's performance was not confirmed. Some of the most important limitations of this study include the respondents' dispersion in the companies under study, which decelerate the process of distributing and collecting questionnaires. Finally, Saipa's managers and experts in the province of Ardebil are advised to determine the incentive policy for innovative initiatives in order to increase the level of innovation and have a good understanding of their competitive environment.
کلید واژگان :Internal marketing, entrepreneurial orientation, business performance, Saipa representative
ارزش ریالی : 300000 ریال
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