Study the Effective Variables on Impulse Buying and Their Role on Buyers' Behavior

Unintended, immediate or Impulse Buying is as an extensive aspect of consumers' behavior and a main core for marketing. Regarding a research on Impulse Buying cases, it was obtained that 27 to 65 percent of all purchases of the related organization were of this type[1]. Although this subject is full of complications but it has specified a significant research tendency to itself in recent 30 years. In spite of the fact, how less we know about the process of Impulse Buying and its effective variables would be interesting. Since the Impulse Buying are originated from Experimental prospective which plays the essential role in industry and consumption buyers' behavior, thus the researchers analyze the effective variables on Impulse Buying in Tehran city regarding the importance of the subject and its vast domain in Iran by making use of the related carried out researches by Sharon E. Beaty from Alabama University and M. Elizabeth Ferreal from Southern Oklahoma University. The method of data collection is as field study in this research and questionnaire and interview were used simultaneously as the instruments of collecting data in which they were presented twice to the buyers; once before purchasing and once after purchasing. The researchers made use of descriptive research methodology in order to achieve systematic description of the condition or the area of interest accurately and concretely.

Impluse Buying -Consumers -Unplanned Buying- Shopping