Strategic Thinking, Artistic Architecture of Strategy

Strategic thinking is a very strategic and appropriate approach for organizations in the present unpredictable and evolutionary world. This approach can give superiority to the organizations in dealing with competitors and provide them with a large market share. This article is aimed to propose that strategic thinking of organizations can create competitive advantage by identifying and reinforcing the unique activities for customers and through a new, innovative and strong strategy gain the whole interest of other competitors. The present descriptive and analytical research attempts to define and explain strategic thinking of organizations and how it can become a strategy and new opportunity in competitive environment of organizations.

Keywords: Strategic thinking, Competitive advantage, Strategy, Opportunity