Cause related Marketing, Promotions and It's Effect On Consumer's Buying Decision

The aim of this study is to investigate the effect of promotions on the consumer decision to purchase in cause related marketing. The primary conceptualizing was developed based on the existing theoretical literature which had been validated by means of the empirical researches. According to that, one major hypothesis and four sub hypothesis were designed. This research in terms of the kind and gathering the information is of application and survey forms respectively. A number of 383 individuals were selected from the statistical society of research. The results achieved from the hypothesis testing which were carried by the application of the descriptive statistics and the inferential statistics.

Cause-related Marketing(CrM), Promotion Mix, Consumer's Purchase Decision, Corporate Social Responsibility(CSR), SPSS, Descriptive and Inferential Statistics