Insurance Performance Evaluation Using BSC-AHP Combined Technique

Insurance companies are expected to show successful performance in achieving their goals. The extent to which awareness of this organizational performance has been successful in achieving goals and where the position of organization is situated in the modern complex and dynamic context have taken on special importance to managers and organizations. Organization survival and activity are determined by competition ability and adoption of the most suitable policy for environmental changes. One of the most effective practices used by organizations is the use of performance evaluation in order to determine weaknesses and strengths of organizations and fix them and enhance their strengths. Performance management and evaluation play a prominent role in determining and implementing strategies, as well as contributing to organizations’ competition power. In this regard, possessing a model for evaluating organization’s strategic performance seems essential. One of the techniques is the balanced scorecard which was introduced to evaluate organizations’ performance for the first time and is still recognized as a method of strategic planning which can be applicable. The balanced scorecard is a managerial concept which helps managers at all levels controls their key activities. In this research, we aim to assess the performance of various representatives of Kosar Insurance Co. in Qazvin using a combined approach, the balanced scorecard (BSC) and analytical hierarchy process (AHP), and prioritize them and explore their strengths and weaknesses.

performance evaluation, balanced scorecard, analytical hierarchy process, Qazvin Kosar Insurance