salesperson as the leader of exchange process through using behaviour al styles of selling can have great effect on giving results of various unites such as marketing unite. This survey in done in order to investigate the relationship between salesperson’s interaction behaviour and corporate social responsibility in Iran Khodro in which the concept of salesperson’s interaction behaviour include five dimensions; salesperson’s idealistic effective behaviour , salesperson’s inspiring motivational behaviour , salesperson’s rational simulative behaviour , salesperson’s individual considerations behaviour and salespersons’ intelligent sale behaviour and also corporate social responsibility includes five aspects; employees’ relationships, product quality, environmental results and various results were evaluated by questionnaire. This questionnaire was distributed among 385 samples of statistical population that includes all car buyers of Iran Khodro agencies in 2013 in Tehran. Descriptive research method is correlative. To analyze data correlative coefficient test, regression test and Friedman ranking test with SPSS software. The results revealed a positive relationship of all dimensions of salespersons’ interaction behaviour with corporate social responsibility. Among dimensions of salespersons’ interaction behaviour , salesperson’s individual considerations behaviour aspect has the most relationship with corporate social responsibility. Also the results show that among salesperson’s interaction behaviour dimensions, idealistic effective behaviour aspect and among social responsibility dimensions, the aspect of employees’ relationship of the company have the highest priority.
کلید واژگان :salespersons’ interaction behaviour , corporate social responsibility, Iran Khodro
ارزش ریالی : 600000 ریال
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