Study of Aesthetic and Service Quality in the Sport Pools and Its Relation withCustomer Loyalty with an Emphasis on Customer Incentives

Background: The purpose of this study was to Aesthetic and service quality in the sport pools of the northern provinces of Iran and its relation with customer loyalty. Descriptive research, correlational research that has been conducted in this field.Objective: 437 people from the pools of the northern provinces of Iran (Gilan, Golestan & Mazandaran) as customers sample was determined using simple random sampling. Data collection Soleimani aesthetics adjusted questionnaire, Liu Service Quality questionnaire & Lim Loyalty Questionnaire, with Likert scale was used with five values. For data analysis, using Pearson correlation & SPSS22 software. Results: . Data analysis showed that significant differences between the study community aesthetic and its subsidiaries (r=0.39, p<0.01), Service quality and its subsidiaries (r=0.75, p<0.01), with loyalty. There are significant differences between male and female customer loyalty (r=0.15, p<0.01).Conclusion: There was difference between the aesthetic aspects of indoor pools (r=0.47, p>0.01). There was difference between the service quality aspects of indoor pools (r=0.54, p>0.01). Sports pools managers the staff polite, humble and patient in dealing with customers and timely response to customer comments and complaints, improve customer service quality.

Customer Loyalty, Aesthetic,Service Quality, Pool