Comparing Perspectives of Managers and Assistants Production Companies on Barriers of Sports Sponsorship

The purpose of this study comparing perspectives of managers and assistants production companies on barriers of sports sponsorship. Methods of research have been descriptive and survey studies. Population of this study were 168 of managing directors and deputies, of 70 major production companies, service and commercial that had ability to funding support in sports of Mazandaran. According to a Morgan table 118 individuals were randomly sampled. Tools for data collection, the questionnaire was of Rajabi by comparing the Likert five values that content and formal validity was calculated by twenty of academic experts and reliability with Cranach's alpha method. For normalize data were used of Kolmogorov–Smirnov test and also T-test, Friedman test in significance levels (p<0.05) and statistical software was used SPSS19. Data analysis showed that three barriers have had a significant effect of subjects the lack of support for sports. There are significant differences between the three barriers of support for sports. The important of funding support barriers of production companies in sports of Mazandaran province have been the following three factors such as advertising-management, social-economic and environmental-communication, respectively. But the perspectives of managers and assistants state-owned companies and private companies on all variables of interest in sports as sponsor's province there are no significant differences.

Barriers, Sports Sponsorship, Manufacturing Companies