The man has always been to offer his products to others and use of any tool, and sometimes this means selling goods that bear the name of marketing its own problems for the environment and human health. This research with the purpose of influencing the role of the women in the case study of women with green marketing vendor in Malekan. Applied research work and descriptive research - with the selection of the sample of retailors 60 people MS in Malekan, which has restricted community of Cochrane limited formula using the table and with the preparation of a standard questionnaire about by the SPSS software data analysis. Cronbach’s alpha come with an acceptable reliability of 0.88 Kolmogorov-Smirnov test to have a normal distribution, the independent variables between 1.5 to 2.5 errors was that the test was conducted by Watson camera. Regression assumptions by being clear and independent t-test-coefficient (R) 70%of the role of women was set up and verify the vendor in Malekan all assumption to factor analysis(Amos) test to prove.
کلید واژگان :woman, green marketing, environment, sellers, healthy relationship
ارزش ریالی : 600000 ریال
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