The changes having recently occurred in customer perspectives, information technology, and also in environment have propelled economic enterprises toward entrance into foreign markets, or, in other words, toward globalization. The same thing is also happening in small and medium enterprises especially in the developing countries (which are known as the main outlook for employment and generation of added value).The main intent of the study was to investigate the strategies developed for entrance into foreign markets especially with respect to small and medium Iranian enterprises. Moreover, in addition to recognizing the most important motives driving firms' managers to enter into foreign markets, the study was seeking to analyze the main limitations on such an entrance.Concerning the aim, the study is an applied one and with respect to method of data collection, it is a qualitative and survey study. The research statistical population consisted of all those small and medium experting enterprises of Tehran province that had exported their products in 1385. Having done a simple random sampling on the statistical population, 128 firms were selected to work as the sample of the study. The research data were gathered through questionnaire and then were analyzed using SPSS software. The results indicate that from the strategies existing for entrance into foreign markets the one which is used the most by the abovementioned enterprises is Export. It was also shown that the most important motivation of mangers to enter into foreign markets was preparation for facing the phenomenon of Globalization while the greatest limitation of enterprises on entry into such markets was economic boycotts.
کلید واژگان :Entry Strategies, Small and Medium Enterprises, Entry Limitations
ارزش ریالی : 600000 ریال
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