Advertising is a way of communication to convince an audience for decision making about consumption behavior of a product or service and delivering information to viewers. This paper examines the relationship between two significant advertising variable that are environmental response and emotional response as an independent variables and consumer consumption behavior as dependent variable. the method in this research is of a survey and the relationship between the variables involved through survey data from 263 questionnaires distributed among the of industrial consumers of electricity distribution company in Tabriz - which 194 was completed and were tested by using the SPSS19 software. Findings of this study show the moderate relationship between independent variables and dependent variable. The results indicate that there is a moderate positive and significant impact of advertising on consumer consumption behavior, but there wasn’t strong and highly correlated relationship between emotional response and environmental response on consumer’s consumption behavior. This study reports new results in the field of consumer’s consumption behavior
