STUDY OF RELATION BETWEEN STANDARDS OF DIFFERENCE STRATEGY AND COST LEADERSHIP WITH COMPREHENSIVE QUALITY MANAGEMENT IN MEDIC FIRMS

Investigate the relationship between criterions of differentiation strategy and cost leadership with TQM in pharmaceutical companies. TQM is one of the most complete and most comprehensive management philosophies. That includes discussions of quality and customer satisfaction so good. TQM has been considered as a very important factor for long-term success. Organization of TQM seems necessary in order to improve performance and efficiency of TQM implementation. This relationship has not checked by many researchers. This study seeks to answer this question that what relationship is between two case of porter strategy (cost leadership and differentiation) with Temin this research the relation between porter strategies with TQM was not checked according to the model of relationship between strategies of organization with TQM. Results showed that correlation analysis shows TQM has a significant relationship with differentiation strategy. On the other side; results do not shows any positive relation between TQM and decrease and control the costs. The study sample consisted of 64 directors of pharmaceutical companies in the country. SPSS16 software was used in order to collect the data too, for analysis data. The main purpose of this study is checking the effect of organizational learning over company’s performance via the role of TQM as mediated communication.

Organizational Learning, TQM, Pharmaceutical Companies, Porter Models