Abstract :Exacerbated by increasing competition in the business world has led companies to have customers which in addition to high purchasing volume, it has a coherent and consistent communication with their suppliers. Such customers, ensure a steady stream of selling products and strengthened the company's selling in the market. What is important is that before such customers and communicate with them, understand the nature of the commercial markets, business customers, and an awareness of transition process is essential in this type of communication. Such recognition would lead to a deeper understanding of management requirements, and marketers will be able to do more detailed plan for successing in these markets, by understanding these requirements. In this article, we look at the definition and history of relationship marketing and dimension of relationships and marketing strategies discussed, and finally it offers recommendations to improve business relationships.
کلید واژگان :key words: Communication, business market, Business
ارزش ریالی : 300000 ریال
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