City Branding Evaluation and Analysis of Cultural Capabilities of Isfahan City

Globalisation is increasing with shifting in resources, capital, and people around the world and intensification in competition among cities for investment, business, tourists, and different events is considerable , Globalisation intends to help the developing cities to compete more easily with early established cities which are in a more stable situation. In such circumstances, city managers are looking for marketing for their cities to stay ahead in development path and also to promote the competitiveness level of the cities. The beginning of marketing for cities dates back to the 19th century. Marketing and expansion of the tourism services sector has intensified in cities, along with increasingly looking for marketing for their own locations. Today, due to the importance of the role of marketing in cities, conscious use of marketing methods by public organisations not only is known as a secondary tool in solving the planning problems, but also it is considered as a rule and principle in place management

City Branding, Evaluation and Analysis, Cultural Capabilities, Isfahan City.