The winners in the changing world of today are those who are creative and productive in making goods. This article is an attempt to provide a method for the management of the risk in the process of making new automobiles in the Iranian industry. Moreover, the creative life cycle of the organizations with an efficient technique first encompasses for the risk management six categories (organizational, management, financial, production, marketing, and technical) and the Failur Mode and Effect Analysis(FMEA ) method is used to rank them. The SEM as the structural equations methods by using the Liserl software are used to establish a significant relationship between the risk management and the new production development. The techniques used indicate that the structural equations method gives us 95% confidence that there is a significant relationship between the variables and the model furthermore has a good fitness.
کلید واژگان :
the risk management, the process of the new product development, the Iranian Automobile Industry, the Structural Equations method, FMEA
