چکیده :

Objective: This study sought to examine the relationship between social capital in entrepreneurial marketing activities we are. Methods: The aim of the research, the nature of the application and a description of the method is to survey and analyze the data and software are used spss 19 , lisrel 8/8.. The community, the staff are University of ilam. The sample number is 180. Because of the low population of this study, we have used the census. (Alpha for crohn Bach's entire relationship with the is 0/902). Results: The correlation between the dimensions of social capital and social capital (trust, integrity and partnership), entrepreneurial marketing activities, respectively is, 0/63, 0/59, 0/66, 0/54. Conclusion: social capital (trust, integrity and partnerships) as well as in corporate entrepreneurship, entrepreneurial marketing activities play an important role. Having a greater understanding of social capital and our relationship with others can facilitate the creation of marketing and entrepreneurial marketing help that, according to the study, the extent of this to 0/63.

کلید واژگان :

Social Capital, Marketing, Entrepreneurship, Trust, Solidarity, Participation



ارزش ریالی : 300000 ریال
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