Effective Factors on Creating Job Motivation among Faculty Members of Wood and Paper Industry Groups

Identification of effective factors on creating job motivation is a necessity which can contribute to increase productivity and job satisfaction among faculty members of university. To identify internal and external factors of job motivation, the current research aims to determine effective factors on providing faculty members of wood and paper industry groups with this motivation. In this descriptive study, some 61 members of faculties from universities throughout the country have answered to a 40 item questionnaire which was designed based on Herzberg’s two-factor theory. Data were analyzed by SPSS software in terms of redundancy distribution, means and standard deviation. The obtained results revealed that internal factors have been rated more important than external factors in creating job motivation by members of faculties. External factors in order of importance were: relation with others, how to superintend and supervise, job security, dominant policies of workplace, conditions of workplace, as well as salary and wage. At the same time the following trend existed among internal factors: nature of work, job promotion and development, job position, job responsibility, cognition and acknowledgment. Importance of the internal (motivation) factors was evaluated more than external (hygiene) factors in creating job motivation which was in agree with Herzberg’s theories. The most significant factors in creating job motivation were suggested to be nature of work and relation with others.

job motivation, faculty, job satisfaction, internal factors, external factors.