In this study, focusing on organizations in a rapid-response component model (FRO), the relative importance of each one, from the point of view of customers and their impact on the purchase of national chain stores determined to directors and managers of the shops, according to customer needs and their priorities in order to satisfy the customers and take steps to strengthen their competitiveness. For this purpose, all shahrvand chain stores in Tehran currently have 10 stores in different parts of Tehran that have been studied are that of the 10 branches; Five branches were selected. The sampling method is used in this study population with a confidence level of 95% and 8% error; 150 are more specifically typically 30 were studied in each branch. In this study, a standard questionnaire of 26 questions which is used FRO validity using Cronbach's alpha values of "95/0" is obtained. The results showed that each of the six factors on customer loyalty model FRO effective national chain stores. The effect of each of the six Foundation FRO customer loyalty model shahrvand is different chain stores.
کلید واژگان :FRO, customer loyalty, shahrvand chain stores, competitiveness
ارزش ریالی : 600000 ریال
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