The Study of the Effect of Internet Marketing Strategies on Development of the Export Market (Case Study: Pars Wagon Company)

In this paper, we tried it, and it works with attitude and radical transformation in digital marketing, how to use digital marketing as a competitive weapon in the hands of the dealer or manufacturer to be reconsidered and a way to increase exports provided Wagon Pars Company. In this study, questionnaires were used to collect the information and the reliability of the questionnaire through Cronbach's alpha was calculated and used questionnaires are "export questionnaire with the reliability of 0/937" A total of 37 employees of the company Wagon Pars questionnaires were distributed randomly among the group that finally 25 questionnaires were completed, and the analysis was performed on 25 patients. The results show that cover part of the costs of participation in trade missions to target markets, developing digital marketing expedition rail does not affect exports. Supporting the development of digital marketing training activities in the export sector does not affect the development of rail exports. Digital marketing agency offices abroad did not affect the development of rail exports. Help digital marketing program's impact on the development of rail exports.

Marketing Strategy, Internet Marketing, Export, Pars Wagon Company