One of the most important strategies to maintain a competitive advantage in today's e-commerce enterprises is considered. Due to the implementation of the 25 percent target for the cooperative sector of the economy has and considering the fact that a substantial volume of distribution cooperatives had formed firms in Iran Identify barriers and problems in the application of e-commerce will be particularly important. Accordingly, the present study aim's cooperatives in Tehran province intends to review such obstacles. Kind of applied research and quantitative and retrospective data collected in the questionnaire. In this study, 4,000 cooperatives in Tehran province comprised the sample size of 187 was calculated using Cochran's formula. Results from the study show that financial constraints and technical difficulties and behavioral barriers - the most important cultural and inter-organizational barriers and lack of preparedness and lack the necessary business partners - not enough competition in the business similar and lack of preparation and of customers' interest external obstacles in the application of e-commerce distribution cooperatives in Tehran province are considered.
کلید واژگان :E-commerce, cooperatives and distribution of internal barriers, external barriers
ارزش ریالی : 300000 ریال
با پرداخت الکترونیک