Business Communication: Communication Effectiveness Plays mediating Role in the Link between Assertiveness and Strategic Alignment

In today's complex communication environment, emotional intelligence and communication effectiveness and strategic alignment remains a key topic of concern among managers and employees’ worldwide. Communication effectiveness is a key for organization’s performance and progress. The interrelationship between emotional intelligence, communication effectiveness, and strategic alignment plays a vital role in the growth and success of organizations of Iran. Emotional intelligence and communication effectiveness are proposed as an important predictor of key organizational outcomes including strategic alignment. The dimension of emotional intelligence in this study is assertiveness. The paper is undertaken to understand the relationship between assertiveness and communications effectiveness to improve strategic alignment in the organizations of Iran. Data (N = 82) for this study were collected through questionnaires and the participants were managers in agriculture bank and educational administrations of Iran. The aim of paper assesses the assertiveness and communication effectiveness and relationship with strategic alignment. The results showed assertiveness through communications effectiveness and have a positive impact on strategic alignment.

Emotional Intelligence, Communications Effectiveness, Strategic Alignment, Assertiveness