Survey the Effects of Market Orientation on Economic performance of Insurance Companies (Case Study: Insurance Companies of Guillan Province)

Market orientation in the insurance industry is a business culture that can be used as a tool for supporting services which are the customer's need. The purpose of this research is to survey the effects of relationship orientation, service quality and market performance on economic performance and effects of the mediator role of these variables in the relationship of market orientation and economic performance. So, 8 hypotheses were formulized. For collecting the needed information to test hypotheses, we used standard questionnaire contained 40 questions and distributed among 138 people from insurance company as population across Guillan province. To analyze data and test hypotheses, we used regression analytical method. The result shows that there is a significant relation between the market orientation and economic performance. Overall and mentioned variables have important effect on this relation. Finally, according each of factors, suggestions were provide to expand market orientation in insurance company.

Market Orientation, Relationship Orientation, Service-Quality Orientation, Market Performance, Economic Performance