In recent years, many businessmen have come to believe that one of the most valuable assets is the brand of their products or services. The brand equity of any organization is a reflection of their commitment to social responsibility. The trend towards social responsibility encourages the business to improve the environment, use less energy and materials, waste management, etc. As a result, businesses can voluntarily maximize their long-term returns by reducing their negative impact on society. The present study investigates the relationship between social responsibility disclosure and the brand of companies listed on the Tehran Stock Exchange. The present descriptive-correlational study is applied in terms of purpose. Combined regression model and panel data were used to test the hypotheses. The results of this study showed that there is no significant relationship between the disclosure of corporate social responsibility (CSR) and market share but there is a significant relationship between disclosure of CSR and net profit margin.
کلید واژگان :Social Responsibility Disclosure, Brand, Market Share, Net Profit Margin
ارزش ریالی : 350000 ریال
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