STRATEGIC OPERATIONS MANAGEMENT: INVESTIGATING THE FACTORS IMPACTING IT-BUSINESS STRATEGIC ALIGNMENT

In today's complex global environment, strategic alignment or the fit between information technology (IT) and business strategy and communications effectiveness remains a key topic of concern among managers worldwide. The paper is undertaken to understand the relationship between IT flexibility and managers’ communications effectiveness to improve strategic alignment in the Agricultural Bank of Iran. Data (N = 82) for this study were collected through questionnaires and the participants were managers in Agricultural Bank of Iran. The results showed communications effectiveness and IT flexibility has a positive impact on strategic alignment and strategic information systems planning (SISP) moderates the relationship. The impact of communications effectiveness on SISP is another result of the study.

IT flexibility, communications effectiveness, strategic alignment, Strategic Information Systems Planning