The purpose of this study is to investigate the capability of e-service innovation, research and development capability and its impact in a firm’s performance outcomes. Data were collected from 021 manufacturing managers working in the industrial estates of Guilan (located in North of Iran) and analyzed using a structural equation modeling methodology. The results show that there is a significantly positive relationship between e-service and R & D capability and incremental service innovation, which, in turn, leads to new service innovation. Our analysis shows that the impact of e-service innovation on firm outcomes begins with e-service and R & D capabilities and these factors positively influences organizational outcomes. But, the results don’t show a positive relationship between e-service and R & D capability on radical service innovation.
کلید واژگان :E-service capability, E-service innovation, R & D capability, Incremental service innovation, Radical service innovation.
ارزش ریالی : 500000 ریال
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جزئیات مقاله
- کد شناسه : 6145289772259556
- سال انتشار : 1394
- نوع مقاله : مقاله کامل پذیرفته شده در کنفرانس ها
- زبان : انگلیسی
- محل پذیرش : کنفرانس مدیریت و اقتصاد کسب و کار- تهران
- برگزار کنندگان : جمعی از ارگان ها و دانشگاه ها
- تاریخ ثبت : 1394/10/26 02:12:02
- ثبت کننده : متین رشیدی استانه
- تعداد بازدید : 321
- تعداد فروش : 0