The relationship between brand and customer loyalty (Case Study: Airlines Sky)

In a world full of complexity and competitiveness of today, organizations need to use your customer oriented marketing strategy, have dramatically increased. Companies have learned that attracts people is easy, but turning them into loyal customers is very difficult to organize. This study examined the relationship between brand and customer loyalty is. The purpose of this research is descriptive research methods and statistical population of airline customers is the sky that the number of samples based on the sample of 390 persons have been considered. Sampling is random. To collect data from the field using a standard questionnaire was used to collect data reliability by Cronbach's alpha was 0.87. To analyze the data of Fisher and Pearson correlation between variables. According to the results of the analysis of assumptions can be said that the attitude toward the brand, perceived benefits, brand trust, to ensure there are direct and significant relationship with customer loyalty.

brand, customer loyalty, customer satisfaction