SWOT analysis for sustainable tourism development strategies using fuzzy logic

Recently, tourism is a major source of income for many countries, and affects the economy of both the source and host countries, in some cases being of vital importance. Tourism brings in large amounts of income into a local economy in the form of payment for goods and services needed by tourists, accounting for 30% of the world's trade of services, and 6% of overall exports of goods and services. This research is done in Iran, and we get usage of SWOT approach and fuzzy logic for sustainable tourism development strategies. SWOT analysis is a commonly used tool for analyzing external and internal environments simultaneously in order to acquire a systematic approach and support for a decision situation. First, considering on the internal and external environment of the region, a list of strength (S), weaknesses (W), opportunities (O) and threats (T) will be recognized. Then experts will be questioned. After analyzing and calculating, each factor is given a weighted score. Finally, appropriate strategies are presented. Strategies are put in SO, WO, ST, and WT groups.

SWOT, Sustainable tourism development, Fuzzy logic.